Piotr Nowak - sociologist of rural areas, Professor at the Institute of Sociology, Jagiellonian University. His scientific interests are dominated by two streams: the sociology of rural areas and agriculture, and the sociology of tourism and sports. He conducts research on rural development, agricultural policy, rural tourism. He uses his scientific knowledge and competence in consultative and expert work for local and rural institutions. Author and manager of international and national research projects on the implementation of the common agricultural policy in Poland, rural development and social innovation in rural areas.